Facebook ends Explore news feed experiment after negative feedback

Facebook ends Explore news feed experiment after negative feedback

"The idea was to create a version of Facebook with two different News Feeds: one as a dedicated place with posts from friends and family and another as a dedicated place for posts from Pages", Facebook's Head of News Feed Adam Mosseri said.

The Explore Feed experiment only ran in Sri Lanka, Guatemala, Bolivia, Cambodia, Serbia and Slovakia, and it was also made available as an option to Facebook users in the US.

He said Facebook would, in response, revise how it tests product changes although he did not say how.

That's why in October, the company started trialling an "Explore Feed" tab exclusively dedicated to news posts - leaving the normal News Feed to be filled with baby pictures and snaps of your friend's lasagne.

Going forward, Facebook also plans to revise its practice of trying new features and designs in select markets.

Earlier this year, Facebook announced sweeping changes to the way in which it will display posts to users.

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"We're always looking to help people connect with the people and information that matter most to them".

Struhárik said news media websites are stronger now by not relying on Facebook for traffic, and he expects traffic from Facebook to fall further in the long term because of other changes to the News Feed that deemphasize media overall.

Several months later, Facebook has realized what we probably could have told it from the offset: "People don't want two separate feeds".

He said there was a preference for the most recent News Feed update, which prioritises posts from friends and family over posts from the media and other brands and has been called "deeply significant" for the industry.

The second timeline let users discover content beyond the friends and pages they already follow - meaning it looks less familiar than the main feed. This resulted in what Quartz reporters had alternatively described as a "less-enticing mirror image of my regular News Feed", "the absolute dredges of the internet", and " a distillation of the worst parts of Facebook".

Mark Zuckerberg made it his new year's resolution to clean up the site after the discovery of 470 fake pages and accounts with connections to Russian Federation that bought ads during the 2016 U.S. elections.

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