Spotify Is Gearing Up To Release Its First Hardware

Spotify Is Gearing Up To Release Its First Hardware

With Amazon, Google and Apple all producing their own speakers - along with industry veterans like Sonos - it is no surprise that Spotify is looking for a slice of the action.

As for what kind of hardware, previous postings lend evidence to the idea that Spotify is making a smart speaker.

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Spotify are branching from streaming into "category defining" hardware products, and going head to head with the busy Smart speaker market. However, the job listing was deleted shortly after it had surfaced on the company's website. Another listing states: "Spotify is on its way to creating its first physical products and set up an operational organisation for manufacturing, supply chain, sales and marketing", clearly indicating that the company is hoping to shake up the market with an actual product. Other hardware related job listings include "senior project manager: hardware production" and "project manager: hardware". If Spotify were to make its own hardware - earbuds or a smart speaker system don't seem like too much of a stretch - it would claim some of the money now made by other companies using the Spotify brand to sell products. This job listing lets us think that the company is working to realize connected hardware, and the most reliable hypotheses are suggesting that the first product may be a speaker. "Above all, your work will impact the way the world experiences music". It launched HomePod into a market already dominated by Amazon's Echo speakers, with the Google Home range in second place. Spotify users can still use the HomePod to play music, but they will have to rely on AirPlay instead of giving convenient voice commands to Siri. Spotify is still the most popular music streaming service worldwide with over 70 million paying subscribers with 140 million active users.

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