Amazon Sees Surging Prime Memberships in 'Biggest' Ever Holiday Season

Amazon Sees Surging Prime Memberships in 'Biggest' Ever Holiday Season

Amazon disgorged a laundry list of factoids touting 2017 as its biggest holiday-shopping season ever.

Amazon's record-breaking holiday season signals mounting trouble for brick-and-mortar retailers already struggling in the face of the e-commerce giant.

Between Thanksgiving and Christmas, Amazon Air carried enough packages to equal over a billion Echo Dots.

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Along with the Echo Dot, the Fire TV Stick with Alexa Voice Remote was another top-selling Amazon device and one of the best-selling products across all of Amazon. They lowered iPhone X sales projections for the first quarter of next year, citing signs of lackluster demand at the end of the holiday shopping season, and the company's shares fell 2.5 percent Tuesday, weighing down the Dow Jones industrial average. Oh, and the most requested song from Alexa users this season? Amazon sold millions more of new devices in 2017 compared to 2016's figures. Music, for example, was streamed using the smart assistant four times more than last year and cooking advice was sought more than nine times over last year.

The company's popular product, Amazon Alexa, which is a voice-based assistant software behind Amazon Echo, was the most downloaded app on Christmas Day in both Apple Store and Google Play, two virtual stores for the iOS and Android mobile operating systems.

"We're excited that people continued to join Prime this holiday, to take advantage of more fast and free shipping options plus new convenient delivery like Amazon Key, as well as early access to Lightning Deals and unlimited streaming of TV shows and movies, including Prime Originals and more", stated Jeff Wilke, CEO Worldwide Consumer. The last same-day Prime Now order in time for Christmas, which brought toys, art supplies and other gifts, was delivered within 58 minutes, at 11:58 p.m. on Christmas Eve in Baltimore, MD, the company said.

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