Amazon Prime Video In Action On The Apple TV

Amazon Prime Video In Action On The Apple TV

Those days are over: Amazon Prime Video, which has a pretty great selection of titles and a very poor interface to find them, is now available on Apple TV, per The Verge. Amazon actually went a step further and opted into Apple's TV app, which integrates the service's programming into a more seamless viewing experience on iPhone, iPad, Apple TV and Apple TV 4K.

A Google rep told Variety, which first reported the story, that the reasoning is simple: Amazon has declined to sell (and to offer Prime video on) Google's media devices, pushing instead, for example, its own Fire TV Stick exclusively rather than offering it for sale alongside Google's Chrromecast streaming media player. Amazon and Google, which is owned by Alphabet Inc, square off in many areas, from cloud computing and online search, to selling voice-controlled gadgets like the Google Home and Amazon Echo Show.

To watch online entertainment if you don't have a smart TV, you need a streaming box, such as Apple TV, FireTV, Roku or Google's Chromecast devices.

Six months ago, Apple CEO Tim Cook assured Apple TV users that Amazon Prime Video would be coming "later this year". They say Amazon is not playing fair with Google. This is a game-changer and makes the Apple TV 4K a much more viable alternative to the Amazon Fire TV stick, if you're an iOS user.

There is no obligation for Amazon to carry products of any kind, and the company has exercised its editorial decision over its selection and products before.

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It is now unclear why Amazon chose to reduce its audio quality in its Apple TV app to PCM stereo.

Why would Amazon suddenly decide to play nice with Apple but not with YouTube? The controller gives you a headphone jack for private listening and hands-free queries with Google Assistant.

Google also takes 30% of sales made through its app platform, although with less strict controls than Apple, particularly in terms of directing people to other places they can sign up.

Amazon said in a statement, "Google is setting a disappointing precedent by selectively blocking customer access to an open website".

"Echo Show and Fire TV now display a standard web view of and point customers directly to YouTube's existing website". As of time of writing, the product was not listed on Amazon.

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