Fox News' Hannity Fights Back, Rallies Reverse Boycott Of Keurig Brand

Fox News' Hannity Fights Back, Rallies Reverse Boycott Of Keurig Brand

The hashtag #BoycottKeurig surged on Twitter's trending list over the weekend as Hannity took to his own Twitter account to applaud his "deplorable friends".

The Russian influence linked accounts-some of which are bots, some individuals-are amplifying Gage's message against Keurig and those of other Hannity supporters who posted videos of themselves across social media demolishing the company's single-serve coffee machines.

On Friday, Angelo Carusone, the president of Media Matters for America, a watchdog group that has previously organized advertiser boycotts of Hannity's show, tweeted Keurig about sponsoring Hannity. Three women interviewed by the Post said they were between 16 and 18 when Moore pursued them; A fourth, Leigh Corfman, says Moore initiated sexual contact with her when she was 14 and he was a 32-year-old assistant district attorney in Alabama.

The accusations date from four decades ago, when Moore was in his 30s. It's "He said, she [said]", Hannity said on his radio show last Thursday.

Keurig, Realtor.com, DNA-testing service 23 and Me, plus-size clothing company Eloquii, and vitamin company Nature's Bounty all announced their decisions over the weekend.

"While we continually strategize on where we advertise on and offline, we are not now, and will not be running TV ads on Hannity", the company wrote in a tweet, tagging Media Matters' Twitter handle to make sure the activists saw it. "They never said he did - there was no sexual - there was kissing involved, and then they're saying this one encounter with a 14-year-old", he said last week on his radio show.

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Hannity said he is going to delete his retweets of the smashing videos.

Mr Moore, a former Alabama Supreme Court judge, has also denied the claims.

"Thanks for bringing this to our attention". But the announcement by Keurig (gmcr) prompted his supporters to pledge a boycott of the company.

Keurig's CEO apologized to employees for appearing to "take sides" in a political flap.

While some conservatives on Twitter have hailed the apology as a victory, others who have condemned Moore's alleged actions felt it was an unnecessary concession.

None of the five companies that pulled ads directly cited Hannity's coverage, but most of their statements were made in Twitter threads responding to complaints about the companies' relationship with the Fox host. And that came just a month after more than two dozen advertisers left Bill O'Reilly's Fox News show following sexual harassment allegations against him.

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