Amazon announces independent teen accounts (with parental oversight)

Amazon announces independent teen accounts (with parental oversight)

Amazon has announced a new service that will open up its gargantuan ecommerce platform to millions more teenagers.

Shoppers aged between 13-17 years can now log into the American online shopping giant's website or app with their own accounts to purchase products and stream videos. The For Teens login is only made possible if the parent agrees, and parents ultimately retain the power over their teen's shopping habits, including settings spending limits and having the ability to deny an order.

The new move could be a seen simply as a bid to give teenagers more freedom.

"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need", Vice President of Amazon Households Michael Carr said in a statement. "For teens who have a parent with a Prime membership, they can also access Prime benefits at no additional cost, including fast, free shipping, Prime Video and gaming benefits with Twitch Prime". However, teens won't be completely free to do as they please, since parents will be alerted about purchases and will have to approve transactions.

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Teens who are interested in using their own login can get the ball rolling by texting their parents an invitation. "We've listened to families and have built a great experience for both teens and parents". The parent can approve the order by text or they can visit their orders page to review it in more detail. The teen can also add a note to their parents. Teens will now be able to buy things using those accounts in the Amazon app.

There's no extra cost to use it, and parents don't need to have a Prime membership to add teens to their accounts. Parents can then allow or deny the attempt with a simple "Y" or "N" reply to the automated message.

To get the ball rolling, parents must enter their kids' contact information, and indicate which of their payment cards is to be used for purchases.

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