Google and Walmart team up against Amazon

Google and Walmart team up against Amazon

According to the firm Internet Retailer, which is based among others on figures of the department of Commerce, Amazon still plays an overwhelming role in the online sales in the United States in the second quarter, with a market share of 38 %.

"When it comes to voice shopping, we want to make it as easy as possible for our customers", Walmart's head of e-commerce, Marc Lore, wrote in a blog post on Wednesday.

Google has announced that it has partnered with Walmart as an extension of its Google Express shopping service.

According to the BBC report, Amazon has been challenging brick-and-mortar retailers by offering items at cheaper prices, often with free delivery. It offers free delivery for the orders which are above $35. This technology is still in its infancy amongst retailers, but we will inevitably see a long line of them making the same decision as Walmart to offer its customers a voice-controlled service, removing the need for a cumbersome, physical interface and allow consumers to slot digital services into their lives with less disruption. Now, the voice activated assistant from Google will offer thousands of products from Walmart.

He further said: "One of the primary uses cases for voice shopping will be the ability to build a basket of previously-purchased everyday essential". What's also new: Walmart customers can link their accounts to Google, personalizing the service. Whenever a consumer runs out of a household staple - from detergent to cereal - the shopper will simply be able to ask Google to reorder it.

The latest move is expected to pose tough competition to Amazon's voice-controlled aide Alexa. This includes Walmart's "easy reorder" feature which helps you repurchase products that you buy regularly.

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In February, Google Express integrated Google Home, enabling shoppers to use the Assistant on the voice-activated device just as they might use "Alexa" on Amazon's Echo speaker.

The main transaction in this sense, the group of Bentonville had disbursed $ 3 billion a year ago to buy the discounter Jet.com, leading its largest acquisition since 2010. But it remains behind Walmart when it comes to USA distribution as a whole, with the two companies accounting for 2.8 per cent and 6.3 per cent of the market respectively previous year.

"Currently, most online shopping still has to be done through either a PC or smartphone, which is a computer-centered experience".

And as The New York Times notes: "Google is a laggard in e-commerce".

Walmart admits it knows its new program will be compared to "other retailers". "An open and transparent shopping universe is good for customers", said Lore.

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