Google to stop reading your emails for Gmail ads

Google to stop reading your emails for Gmail ads

This is something that Google has announced in a new Gmail blog post entitled "As G Suite gains traction in the enterprise, G Suite's Gmail and consumer Gmail to more closely align". The company also limits this to personal Gmail accounts and doesn't scan contents of corporate Gmail accounts.

G Suite is composed of various services from Google including Google Drive, Google Spreadsheets, Google Docs and Gmail. "Ads shown are based on users' settings".

To avoid ambiguity, Google will stop scanning consumer Gmail accounts.

Last December, Google agreed to a series of changes in the way it collects data from Gmail as part of a proposed settlement.

Google has announced that it will stop scanning the inboxes of Gmails free users for ad personalization at some point later this year. That would seem to indicate that the cloud unit considered email scanning, which has always been controversial, to be a significant barrier to its business. Click on that, and you'll have to go a tab called 'Manage Ad settings'. The brand further explains that Gmail in G Suite, company's solution for enterprises, is not used for ads personalization and Google has chose to apply this for the free version of the Gmail service.

More news: Antonio Conte agrees new contract worth 9.5 Million pounds

Email scanning for ads has always been controversial- a system that many civil rights campaigners have criticised as an invasion of privacy. Google will continue to serve ads to its consumer Gmail users, but will instead use data sources such as Web searches and user feedback to tailor ads.

"G Suite's Gmail is already not used as input for ads personalisation".

Competitors Microsoft and Apple also have criticized Google for mining users' emails in order to sell advertising.

Those unwilling to wait can turn off personalized ads in Gmail by opting out on the Google Ads Settings page in their account settings. The information gleaned from scanning those emails was used to personalize ads. "G Suite will continue to be ad free", she said.

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