Baba Ramdev plans fast food chain to counter McDonald's, KFC

Baba Ramdev plans fast food chain to counter McDonald's, KFC

The customers can expect to see new product launches from Patanjali, which will further heat up competition in the FMCG space.

The company is also planning to double its distributors from 6,000 to 12,000 to achieve the targets of Rs.21,000 crore revenue and is set to become the biggest home gown FMCG company in the next couple of years.

Addressing a press conference here, Ramdev announced that Patanjali was setting up production units at Nagpur, Noida, Indore and Jammu and Kashmir. This is 100% jump in revenues when compared with 2015-16 fiscal when they clocked Rs 5000 crore revenues.

"Honey (sales) is around Rs 350 crore and would grow to Rs 500-Rs 600 crore this year". Patanjali's ayurvedic and herbal medicines business, Divya Yog Pharmacy earned Rs 870 crore and Patanjali Gramodyog Nyasm earned Rs 345 crores.

Additionally, a PTI report yesterday said that Ramdev is exploring several new initiatives to open a chain of restaurants under the Patanjali brand.

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Recently, the company said it is aiming to double its market share in the country's food processing market from 10 percent to 20 percent, and intends to spend Rs 5,000 crore for expansion across various segments.

In fact, he advised some Yoga exercises for officials from traditional FMCG brands in India, as he said, "Turnover figures will force MNCs to go for kapalbhati (a breathing exercise)".

Ramdev refused to be drawn into any questions on benefits the brand would gain with Modi's presence at the inauguration of a research institute run by Patanjali Ayurveda in Uttarakhand's Haridwar, saying Modi was leader of all 125 crore Indians. The Ayurved division registered Rs 9,346 crore in business for the financial year 2016-17.

Patanjali has said it plans to develop a Rs 1,000-crore food park at the Multi-model International Cargo Hub and Airport, Nagpur (MIHAN), packaging juices made from the city's famous oranges, among other things.

Among various Patanjali products, Desi ghee was the most popular with its annual earning pegged at Rs 1,467 crore, followed by toothpaste Dantkanti that saw annual sales to the tune of Rs 940 crore. Its personal care brand Keshkanti had clocked sales of Rs 825 crore and herbal soap Rs 574 crore.

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