Microsoft announces new capabilities for security, cloud, intelligence

Microsoft announces new capabilities for security, cloud, intelligence

Under the new partnership, Adobe will be using Azure for its Marketing Cloud, Document Cloud, and Creative Cloud services.

As the cloud expands, companies like Adobe - which traditionally focused on selling on premise software - have had to pivot to more cloud-focused business models.

Cloud-computing, a growing business in which companies increasingly turn to rented, web-based infrastructure to run their software instead of their own back room servers, has a been a showcase of Microsoft's newfound willingness to partner with erstwhile competitors.

"This is a very exciting moment for our team and we hope for all of you as well!"

Shares of Adobe (ADBE) are up $1.25, or 1%, at $108.51, after the company yesterday said it struck an agreement with Microsoft (MSFT) to "make Microsoft Azure its preferred cloud platform" for all the various Adobe programs such as "Creative Cloud", shifting away from some use of Amazon's (AMZN) AWS. I've asked Microsoft, and heard back from a spokesperson that today's deal is not exclusive, but that's all I know at this point.

More news: Houston's Watt Re-Injures Back, Could Miss Entire Season

At Ignite, Microsoft is announcing the second Technical Preview of Azure Stack. The combination of Aviatrix and Azure cloud services has enabled Hyatt's rapid global expansion plans, vastly improved user experience, and significantly reduced our costs.

Salesforce EVP of Strategic Product Alliances Ryan Aytay explained that the strategic alliance with Cisco will simplify the customer experience across sales, service, and IoT, and empower mutual customers of Salesforce and Cisco products to be far more productive. The collaboration therefore makes sense because Microsoft doesn't have a serious marketing platform to compete with Salesforce, and Adobe lacks a sales software product. The $26 billion LinkedIn purchase still feels like a odd move for the software company, but the closest points of synergy are with Dynamics, using LinkedIn's Sales Navigator to extend and enhance Dynamics' CRM capabilities.

Microsoft's AI-powered virtual assistant, Cortana, has been updated with health insights and reminders, and Microsoft's analytics service in Office 365 - Delve Analytics - is gaining the new name of Microsoft MyAnalytics, with added features. "Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences".

Already there have been many major announcements, with products and services spanning security, productivity, intelligence and the cloud that will make it easier for IT professionals to drive digital transformation throughout their organisations. "We must outpace evolving threats and provide countermeasures that protect the corporate network on every front and every device", Judson Althoff, executive vice president of Microsoft's worldwide commercial business, wrote in a blog post. The company reported revenue from Azure doubled in the pervious quarter.

At Microsoft's morning Ignite 2016 keynote today, the company announced a new cloud partnership with Adobe.

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