Will Disney Make Twitter the Happiest Social Media on Earth?

Will Disney Make Twitter the Happiest Social Media on Earth?

The Walt Disney Co., has been named as a potential suitor for Twitter, reportedly hiring financial advisers to evaluate the social media pioneer. Twitter has worked with some big name partners such as the National Football League and that has had potential buyers realize the true worth the company has.

Despite the struggles, Twitter still has a large user base of about 313 million people, according to the Times.

Apart from Disney, CNBC reported that Microsoft is also considering buying the social media service.

"For Disney we think the pros and cons of an acquisition depend upon the vision for how Twitter would fit".

Rumours have been circulating recently about the potential sale of Twitter.

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With more and more TV content moving to mobile and digital services, Disney is probably also looking for ways to hedge its massive investments in traditional TV such as ESPN, and the real-time news service may look like a way to do that. Twitter also has been using BAMTech to show National Football League games on its platform - an effort that drew plaudits from Disney's Chief Executive when he spoke at the investor conference. The report stated that there's one company that wouldn't bid - Facebook. Speaking to Disney CEO Bob Igor's friendship with Jack Dorsey, the site quips, "If you're going to spend $18 billion, $20 billion, $30 billion on something, you need a little bit more than 'I like the dude who runs the company'".

The deal could be happening in the next few weeks or months.

Still, the track record for old media businesses investing in technology companies isn't great, Disney included. This year it made a decision to exit video-game production nearly entirely in favor of a licensing strategy. The Walt Disney Company knows that having control of Twitter would easily up their presence online and around the world even more than it already is.

Speaking at the Goldman Sachs' Communacopia Conference on September 21, Walt Disney Chief Executive Robert Iger said that Disney was "extremely impressed" with BAMTech's technology and believes that consumers' use of mobile platforms to consume media will grow in the future.

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